Running an ecommerce brand under $30k/mo can feel like permanent fight-or-flight: ads draining your budget, Shopify dashboard stressing you out, and email sitting there like a guilty “should” you never get around to.

This is the community for scrappy founders who want to stop guessing and start building predictable revenue without the overwhelm.

Inside, you’ll get:
[ul][li]4 core flows that handle the heavy lifting[li]A simple campaign rhythm so you stop ghosting your list and start making consistent sales[li]Weekly live calls, Q&As, and teardowns so you get feedback on your actual emails[li]The Founder Nervous System Toolkit to calm your body before hitting “send"[li]Daily Flow voice notes: quick mindset resets + bite-size email wins[li]And a crew of founders who actually get it

No hacks.
No overwhelm.
Just the right steps, in the right order, so that email becomes 25–35% of your sales,
your business finally feels stable, and you can breathe again.