I'm Kevin Middleton.

UEFA coach. 15 years on the grass. Won trophies. Built 600+ player academies.

I also run an IT consultancy.

In 2025, I started building AI tools for football and soccer.

[ul][li]FootballGPT[li]RefereeGPT[li]CoachReflection[li]More coming

This FREE Skool teaches you AI. It tells you how I did it, from the basics to building.

Whether you call it football or soccer, this is for you.

What you'll learn:

[ul][li]What AI is and how it works[li]ChatGPT and Claude tutorials for coaches[li]Prompts for session planning, player feedback, match analysis[li]AI tools built specifically for football and soccer

Who this is for:

[ul][li]Football and soccer coaches wanting to understand AI[li]Club staff and analysts[li]Entrepreneurs who want to build in sport

Most people here just want to use AI. That's fine. You'll get prompts, tutorials, and access to working tools.

Some want to build. I'll teach that too.

Join for free and learn at your own pace.

Ideal for grassroots, academy, and pro-level coaches worldwide.