👋 Welcome to the Community — Read This First

I’m Santiago Muñoz, founder of That Roof Dude and this group.
I built my roofing and GC business from scratch — no partners, no investors — just hard lessons, wins, losses, and experience.

Today we do $3M+ a year, and I work less than 20 hours a week.
I’m a father, husband, leader — just like you, grinding with something to prove.

This community is here to help tradesmen become true general contractors and build real businesses — roofing, HVAC, plumbing, doesn’t matter.

We’re not selling leads or fluff. We’re teaching:
• How to use subs
• How to build systems
• Content with CapCut & Canva
• Video that builds trust
• Facebook & local marketing
• AI tools like ChatGPT & Gemini
• 1-on-1 calls, real examples, and much more

I’m not a millionaire — and I don’t care to be. I’m free, profitable, and present for my family.
This is about building a business that gives you time, income, and purpose.

Let’s get to work.
— Santiago That Roof Dude