Hi, I’m My, the coach behind Team H.O.F.F.

I didn’t always love fitness or have an easy relationship with food. I spent years cycling through dieting and extremes before finding a more sustainable way forward. Strength training in my early 30s changed everything, not because it fixed my body, but because it taught me confidence and consistency.

Today, I’m a certified personal trainer and nutrition coach working mainly with beginners to semi-beginners. I help people get stronger, move better, and fuel themselves with purpose, without guilt, punishment, or perfection.

My coaching follows The H.O.F.F. Way: habits that fit real life, ownership without shame, fueling with purpose, and making fitness yours so it lasts.

I’m Swedish, live in Germany as a military spouse, and coach both in person and online. I’m supportive, a little quirky, and deeply invested in the people I coach.

Team H.O.F.F. exists because fitness should support your life, not control it.
I’m really glad you’re here.

— Coach My