Welcome to The Retention Lab 🧪 — powered by [Kracked Retention](https://krackedretention.com).

This community was built for DTC & e-commerce brand owners who want to unlock the full potential of email and SMS marketing. Retention isn’t just a channel — it’s one of the strongest growth levers your brand has.

Inside the Lab, we break down every part of the retention system:
[ul][li]Strategy — frameworks and playbooks for growth[li]Copy & Design — proven creative that converts[li]Implementation — step-by-step execution \(flows, campaigns, automations\)[li]Optimization — testing, deliverability, and scaling what works

Our mission is simple: to help you turn email + SMS into a predictable, revenue-driving machine while connecting you with a community of brand owners on the same journey.

Whether you’re here to ask questions, share wins, or learn from others, you’ll find resources, guides, and experiments designed to solve the exact bottlenecks e-commerce brands face in retention marketing.

This is your lab — let’s build, test, and grow together.