Dealer Games™ is more than a competition: it’s a community where dealers, vehicle owners, and lenders come together to sell smarter, win prizes, and maximize profits. Designed by PURR, Dealer Games™ turns everyday sales into an exciting challenge while creating real value for every participant.

Here you’ll find more than leaderboards. Learn how to increase the money you make on every vehicle you sell, gain valuable insights, sharpen your skills, and join exclusive behind-the-scenes discussions that tackle the real issues facing the auto industry today. From sales strategies to market trends, the conversations here are practical, focused, and built to help you grow.

Whether you’re aiming to top the charts, earn rewards, or learn from your peers, Dealer Games™ gives you a competitive edge and a powerful network. This is where competition meets collaboration, and everyone wins.