Welcome to The Ecommerce Growth Lab - a private mentorship community for founders who want to scale real brands, not chase trends.

I’ve been in ecommerce for 13+ years, launched multiple brands, failed plenty, and eventually co-founded Alya Skin, scaling it to $50M+ in under 4 years across 30+ countries. Since then, I’ve built, scaled, and exited multiple 7- and 8-figure brands, generating over $120M in profitable revenue using the same systems and ad strategies I now teach here.

This community is for Shopify founders who are already selling and want to scale profitably, fix CAC/ROAS, build systems, improve creative, and turn their brand into an asset worth acquiring. No recycled YouTube advice. No “get rich quick” dropshipping content.

Just real strategy, real execution, and direct access to someone still operating brands today.
If you’re serious about scaling with clarity, profit, and accountability - you’re in the right place.