You had a $42 CAC. Things were working so you bumped to $75/day and by Thursday your CAC hit $89. You didn't touch anything. The ad just died.

You've done the work. Bought the courses, the YouTube binges, maybe an agency that blamed "the algorithm" while they collected their retainer anyway.

You're not bad at this. You're just tracking the wrong stuff.

I look at hook rate, hold rate, and cost per landing page view before I ever look at ROAS. These tell me if an ad will scale or die before I waste money finding out.

Your ads die in 3 days. Mine run for 3 years. One ad over $2.1M in spend, still profitable. That's not luck.

13 years. $100M+ in Facebook ad spend. I'm in accounts every day, not teaching 2021 tactics.

What's inside: weekly calls, account reviews where I tell you what's broken, and I respond personally.

For operators doing $5K to $1M+/month who want real answers.

$99/month. 7 day free trial. Cancel whenever.

"Learned more in 1 hour than from my agency that spent $5M" - Josh M.