The Herd is a brotherhood built for men who are ready to reclaim their edge, lead with purpose, and dominate in four key domains of life: Body, Being, Balance, and Business.

Founded by Army combat veteran and entrepreneur Danny Farrar, The Herd isn't some feel-good men's group—it’s a high-accountability environment for men who are done making excuses and ready to live by the code.

Inside The Herd, you'll find:
[ul][li]Fitness that forges leaders—not influencers[li]Tools for rebuilding your marriage, fatherhood, and finances[li]Weekly live coaching calls and battle-tested frameworks like The Core Four, The Stack, and The Code[li]A tribe of men who won’t let you lie to yourself—and will walk through the fire with you
Whether you're crushing it in one area and falling behind in others, or you’re stuck in the pit and ready to rise, The Herd gives you the strategy and support to win the war within—and without.

This is not self-help.
This is self-mastery.
Run with us to run through life’s storms.
Head down. Horns up.