1. "£47 is too much" You've probably already spent more than £47 on harnesses, leads, classes, and YouTube videos that haven't worked. This comes with a guarantee none of those had.

2. "I've tried everything" You haven't tried this. Everything you've tried managed the behaviour. This changes it.

3. "I don't trust online programmes" Fair enough — here are results from real dogs in Liverpool. Watch the videos. Then decide.

4. "I don't have time" You're already walking the dog. This is the same walk with a different lead and some chicken in your pocket.

5. "My dog is too reactive" Reactivity is fear. Fear responds to structure and calm leadership faster than anything else. This is exactly what the method addresses.

6. "What if my dog is the exception" In 50+ dogs I haven't found the exception yet. But if yours is — Then you get your money back. Every penny. No questions asked - and you've found the rarest dog on earth. You literally cannot lose.

The only way you lose is if you do nothing...