Welcome to Mercian Fitness

I’m Ian Northcott, founder of Mercian Fitness — a personal trainer and health coach based in Bromsgrove, England. I’ve spent decades helping adults, particularly those over 50, regain strength, mobility, and confidence through safe, enjoyable, and sustainable exercise.

I’m qualified to Level 3 Personal Training and Exercise Referral, with Level 4 specialisms in Obesity & Diabetes Management and Cardiac Rehabilitation. My focus is helping people who want to get fitter for their health — even if they’ve struggled in the past, live with a medical condition, or feel unsure where to start.

My approach is built around the 3F Principle — Fun, Fitness, and Friendship.

The Mercian Fitness Community

This community is for real people — mostly over 40 — who want to move better, feel stronger, and take control of their health.

You don’t have to be fit to join — you just have to want to start.