Over the last 20+ years, I’ve lived the full spectrum of the fitness world:
[ul][li]Former Army officer and physical training specialist[li]Gym owner and CrossFit affiliate[li]Educator and mentor for coaches[li]Entrepreneur navigating the ups, downs, and \(many\) lessons of building in this space
I’ve made plenty of mistakes — from burning out while doing everything myself, to trusting the wrong systems, to waiting too long to evolve. But every hard lesson became a tool. A process. A principle I now use to help others grow faster — and smarter.
I’m here to help fitness coaches and business owners:
[ul][li]Run better classes that actually retain people[li]Build systems so the business doesn’t collapse when they take a weekend off[li]Communicate with clarity, leadership, and emotional intelligence[li]Avoid the traps I fell into — and capitalize on what I’ve proven works
Whether you’re coaching classes, managing a team, or trying to scale your gym or product — I’m here to support with experience, strategy, and no-BS advice.