I’m a College Counselor with a unique perspective, shaped by nearly a decade in advertising before transitioning into education. I hold a B.S. in Marketing and Finance from NYU and an M.S.Ed. in School Counseling from Fordham University.

After stepping away from the corporate world to raise my children, I chose to utilize my skills in supporting students. For several years, I’ve worked in education, guiding students through every stage of the college admissions process with intentionality.

I leverage my knowledge of data analysis, communication, and branding to guide students in creating authentic college applications that sell their story.

I created this community for families who want to learn how the college process really works. Through step-by-step, strategy-driven workshops, I break down each part of the application journey—college landscape, list building, essays, aid, and more—so you’re not relying on generic advice.

I am a mom of two—one in high school and one off to Cornell!